The 4 o’clock drop has been hanging around Indent HQ for ages, well before Continential invented the 330 ‘itis. Its that time of day when the end is so close you can taste it but your braincells continue to drop off (namely because you’re coming down from a food high and slipping into a food coma To wake oneself up the Indent crew has for years been dropping, good/entertaining/amazing/funny clips and tracks around the office to make that last morcel of afternoon not drag out too much and like a bandaid is ripped off quick and painless.
And so like everything else in this world we’re making the 4 o’clock drop virtual …oh yeah and sharing our memorable moments with you. There are some bad ones (the 4 o’clock of shame) but generally it’s just good tunes and mad clips we find on the net
To launch the virtual 4 o’clock drop Greg aka The Man Mondo wanted to share this delightful video from Firekites for their Autumn Song. The clip is chalk animated and is made by Lucinda Schreiber & Yanni Kronenburg
There you have the 4 o’clock has dropped!
Firekites – AUTUMN STORY – chalk animation from Lucinda Schreiber on Vimeo.




