The latest of our ‘Save the Scene’ regional forums was held in Orange on the 10th September. This workshop was co-run with John Godfrey and the Australia Business Arts Foundation. The workshop was a bit different to our normal event management/music business format because it focussed heavily on how to obtain sponsorship for your event. While the workshop was open to everyone, it was tailored strongly towards the Rock Up team, who have grown their Rock Up band competition from a local event into one which spans the Central West and brings bands from all the towns together to perform. Rock Up has grown tremendously, but could also benefit from a funding injection – and this is where John came in.
John took the first part of the workshop, and used this time to go through the kinds of things that must be considered when approaching sponsors – and how to pick which sponsors you apply to. We also went through how to make an application that fills all of the sponsor’s needs (and hence makes them much more interested!)
The day concluded with a combined brainstorm with Indent and the Dubbo and Orange Rock Up teams to identify potential sponsors and form a a plan of attack.
The workshop was fantastic – and very thought provoking for all involved. If sponsorship is something you are interested in learning more about then drop max@musicnsw.com an email and we’ll get you some basic resources cranking!
